Behaviour change is of central importance in bringing about significant reduction in energy end-use. Climate change and concerns for security of supply make such a reduction all the more urgent. The number of programmes and projects addressing this potential is increasing and they make more and more use of theoretical insights and new tools and approaches.
BEHAVE aims to improve the impact of energy-related behavioural change programmes and projects in the household sector, by learning from recent programmes and projects, and disseminate this knowledge to policy makers and programme-managers.
The main steps in the project include:
Development of a framework for the comparison and evaluation, including definition of key factors for success;
The evaluation has covered 40 cases, gathered in as many countries as possible, selected out of an inventory of a 100 examples of various types of behaviour programmes, such as education, mass media campaigns, feedback, personal advice, community network approaches and innovative use of ICT tools.